{"id":3822,"date":"2022-09-13T14:28:55","date_gmt":"2022-09-13T18:28:55","guid":{"rendered":"https:\/\/webtechagency.ca\/?p=3822"},"modified":"2023-08-07T19:26:56","modified_gmt":"2023-08-07T23:26:56","slug":"why-does-my-website-need-maintenance","status":"publish","type":"post","link":"https:\/\/webtechagency.ca\/why-does-my-website-need-maintenance\/","title":{"rendered":"Why does my website need maintenance?"},"content":{"rendered":"\n

TL:DR<\/strong> – You\u2019ve invested in your website and it\u2019s a smart business decision to protect your investment with regular maintenance to avoid problems with your website\u2019s performance.<\/em><\/p>\n\n\n\n

The analogy of your website being like a storefront or a home really applies here so I going to use it to illustrate why website maintenance is good business.<\/p>\n\n\n\n

Just like your storefront, you\u2019ve invested your hard-earned money to build a place to gather your potential customers and promote your products or services, in the digital space.<\/p>\n\n\n\n

One forever truth about both the online and offline world is that it\u2019s constantly changing.<\/p>\n\n\n\n

And just like your home or commercial space, regular maintenance keeps the the building safe, healthy and can prolong the lifespan before needing major renovations or repairs.<\/p>\n\n\n\n

The web is always changing<\/h2>\n\n\n\n

In contrast to the offline world, the web is evolving and changing at a much faster rate. <\/p>\n\n\n\n

It changes daily.<\/p>\n\n\n\n

And the internet that you\u2019ve connected your new website to is constantly changing around it.<\/p>\n\n\n\n

Which makes the web a more precarious environment to build something and maintain it for prolonged use.<\/p>\n\n\n\n

Flexibility is key in your website<\/h2>\n\n\n\n

We preach about flexibility in your website technology for exactly this reason. Because it needs to withstand the constantly changing environment that it\u2019s meant to perform in.<\/p>\n\n\n\n

Ok, so we get that the web is always changing, so how does that affect a website?<\/p>\n\n\n\n

The internet is literally a series of connections\u2013millions and millions of connections\u2013 that link urls with web server files and everything in between.<\/p>\n\n\n\n

Each of those connections are managed by technology that is continuously being updated for improved usability, better security, and all around faster performance.<\/p>\n\n\n\n

When your website was built, it was designed to be used with the technology that was current at that time. Good developers would keep abreast of the changes to the internet and build products that can adjust to future tech updates.<\/p>\n\n\n\n

But even the best of us can\u2019t predict every evolution or new security threat.<\/p>\n\n\n\n

Furthermore, your website, although seemingly simple on the frontend<\/a>, is made up of layers that add more complexity to the equation.<\/p>\n\n\n\n

How complex?<\/p>\n\n\n\n

What needs regular attention on your website?<\/h2>\n\n\n\n

Here are some of the items that need to be monitored and maintained regularly on your website:<\/p>\n\n\n\n