{"id":3679,"date":"2022-08-03T21:07:09","date_gmt":"2022-08-04T01:07:09","guid":{"rendered":"https:\/\/webtechagency.ca\/?p=3679"},"modified":"2023-08-04T09:47:02","modified_gmt":"2023-08-04T13:47:02","slug":"new-brand-design-for-molson-coors-cans","status":"publish","type":"post","link":"https:\/\/webtechagency.ca\/new-brand-design-for-molson-coors-cans\/","title":{"rendered":"New brand design for Molson Coors cans"},"content":{"rendered":"\n<p>&#8220;The result is a subtle, proud new brand that can be creatively applied across the company\u2019s portfolio of beers.&#8221;<\/p>\n\n\n\n<p>We&#8217;re a big fan of the new Molson design and a few of us would have loved to be in the room when this project was being discussed and strategized.<\/p>\n\n\n\n<p>Our favourite part of logo\/brand design is how far you can take the creative application of the brand in different environments while still staying true to the representation of the brand.<\/p>\n\n\n\n<p>And we recognize how challenging it can be to work with such an iconic brand while pushing it into the contemporary.<\/p>\n\n\n\n<p>\ud83d\udc4f\u00a0Well played BrandOpus and\u00a0Molson Coors.<\/p>\n\n\n\n<p>Original article:<\/p>\n\n\n\n<p><a href=\"https:\/\/www.transformmagazine.net\/articles\/2019\/molson-portfolio-draws-on-heritage-visual-equity-in-rebrand\/\" target=\"_blank\" rel=\"noopener\">https:\/\/www.transformmagazine.net\/articles\/2019\/molson-portfolio-draws-on-heritage-visual-equity-in-rebrand\/<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>&#8220;The result is a subtle, proud new brand that can be creatively applied across the company\u2019s portfolio of beers.&#8221; We&#8217;re a big fan of the new Molson design and a few of us would have loved to be in the room when this project was being discussed and strategized. Our favourite part of logo\/brand design [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":3681,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[4,27],"tags":[],"acf":[],"jetpack_sharing_enabled":true,"jetpack_featured_media_url":"https:\/\/webtechagency.ca\/wp-content\/uploads\/2022\/08\/Molson_can_design.jpg","_links":{"self":[{"href":"https:\/\/webtechagency.ca\/wp-json\/wp\/v2\/posts\/3679"}],"collection":[{"href":"https:\/\/webtechagency.ca\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/webtechagency.ca\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/webtechagency.ca\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/webtechagency.ca\/wp-json\/wp\/v2\/comments?post=3679"}],"version-history":[{"count":1,"href":"https:\/\/webtechagency.ca\/wp-json\/wp\/v2\/posts\/3679\/revisions"}],"predecessor-version":[{"id":3682,"href":"https:\/\/webtechagency.ca\/wp-json\/wp\/v2\/posts\/3679\/revisions\/3682"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/webtechagency.ca\/wp-json\/wp\/v2\/media\/3681"}],"wp:attachment":[{"href":"https:\/\/webtechagency.ca\/wp-json\/wp\/v2\/media?parent=3679"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/webtechagency.ca\/wp-json\/wp\/v2\/categories?post=3679"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/webtechagency.ca\/wp-json\/wp\/v2\/tags?post=3679"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}